Friday, October 24, 2014

Field Roast in Canada

As some of you know, the Health Canada has recently ceased the distribution of Feild Roast products in Canada. This brand makes great tasting and nutrition-dense vegetarian sausages using wheat, vegetables and all-natural ingredients. I met the Field Roast President, David, at Toronto's VegFoodFest in September and this is were I first learned of this news.

President David Lee and I at Toronto's VegFoodFest

Here is a quick update on their status and what you can do about it:

In a recent email from Field Roast, they state:
We have continued to receive a great amount of feedback and support from Canada over the weeks since ceasing distribution. Our Canadian customers are near and dear to the heart of Field Roast and we understand that our products are in high demand, which is why we continue to work towards a resolution. We recently sent a letter to the CFIA and Health Canada, asking for an exemption to sell our products in Canada while they work to reform the outdated regulations. For those who wish to take action, there is an online petition circulating to change flawed standards for vegetarian meats in Canada.

The current regulations from the Canadian Food Inspection Agency (CFIA) and Health Canada categorize the Feild Roast products as “simulated meat products” and thus requires the brand to re-label their products as so. In addition, this category of food requires a Protein Efficiency Ratio (PER) study (using animal testing methods) to measure protein ratios in comparison to animal meats. If the product does not meet nutritional criteria, they would need to re-formulate the product adding synthetic supplements or vitamins.

If you want to stay updated on the progress, you can sign up for their “Field Roast in Canada” mailing list here.

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